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GIRL GUIDES OF CANADA
CAMPFIRE SONGS FOR THE NEW GEN
CONCEPT IDEATION • ART DIRECTION • HYPE WOMAN.
There’s an outdated perception of Girl Guides; traditional and soft-spoken. Parents should know that, now, their daughters will be heard, inspired, and empowered at Girl Guides.
CASE STUDY
HEY HO. LET'S GO (BINGO)
A girl band was assembled. Talented and badass individuals sing our updated versions of campfire classics like BINGO, Down By The Bay, and Wheels on the Bus.
WE COME TO PLAY (DOWN BY THE BAY)
GIRLS ON THE BUS (WHEELS ON THE BUS)
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