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ADD SOME BITE TO YOUR DAY
Concept Ideation • Art Direction
Developed a campaign and a brand refresh to incorporate a youthful and energetic take to a brand that was previously known for only being allergy-friendly and with hidden veggies.
The narrative focuses on the 3:00 PM wall. Instead of a slow fade into boredom, MadeGood acts as a catalyst. It’s the spark that turns summer break into a dance break, or a boring commute into runway walk.
Addditionally, art directed supporting photos for other product line up.
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