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To launch the campaign, we took to the streets of Toronto with a vibrant parade featuring hundreds of balloons and prizes. Stopping at parks across the city creating spontaneous moments of joy by giving people the chance to win the prizes.
To strengthen Jacob’s Creek’s message of connection, a summer lottery campaign was developed featuring experience-driven rewards. The prizes were designed to bring people together, including Game Night, Movie Night, Dinner at Home packages, and an exclusive weekend getaway with friends.
Partnering with influencers and creators to encourage more entries online.
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